5 Ways to Earn Your Audience’s Loyalty

audience loyalty

At her Helping Writers Become Authors blog, K.M. Weiland has shared some marvelous insights for both writers and readers. It’s her latest in a series of posts analyzing the success of Marvel comics and movies, and as a long-time fan of both, I must agree with all of her major points. (Hint: The secret is not the special effects, not the marketing, not the acting, though those elements are outstanding. It’s the writing.)

Bottom line: You’re cheating yourself if you don’t read Weiland’s post. It’s well worth your time as a reader and writer.

I was especially impressed by her second point, that the most engaging, emotionally satisfying stories arise not from pandering to the audience, but from remaining true to one’s vision as author. As Weiland puts it:

Sometimes you’ll hear fans talking about getting the story “we deserve.” To this, I say phooey. The only thing audiences deserve is a good story well-told. They don’t deserve to have all their personal theories or wishes validated.

While there’s no formula for crafting a good story, there is a fundamental principle you can’t ignore, and that comes down to the author being in control of a story they find compelling. In Weiland’s words, the author “must be the story’s single greatest fan.” Yes! Write stories you want to read. And the strange thing is that the most personal works achieve the greatest public appeal.

Of course, there are those other little details in learning and perfecting the craft, such as reading a lot and writing a lot. But without the author’s emotional investment, a work lacks life, lacks purpose. Our job is to make the story real.

5 thoughts on “5 Ways to Earn Your Audience’s Loyalty”

  1. Thank you Mike for sharing these interesting points about writing.
    I so agree with all five points . To be genuine and true and write from your inner self should always be the guideline.

    You are right, it also take practice and reading. Both pleasurable.


    Liked by 2 people

  2. …sigh. A difficulty can arise though, sometimes a bit cultural, as in: what is a story? (Ie, it’s unlikely… in words, that we live in stories. Maybe more.. topologies, in strata, the singular projection of which is where we live, in the ever now. Stories emerge from, not so much the opposite. How to convey such in words through stories that aren’t, yet offer enough of a place where a reader can feel to belong…)

    Liked by 2 people

    1. As Hitchcock put it, “Drama is life with the dull parts cut out of it.” We might not live in the Marvel Universe with its superheroes and villains, but we all have problems and challenge to deal with. That’s a universal truth. And when we see friendship, compassion, and true heroism tested, we care. That’s a story.

      Liked by 1 person

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